COGT 2463: Social Media Marketing

This course provides a comprehensive overview of the field of social media marketing. Students will gain a deep understanding of what social media marketing entails, including the various social media platforms that are available. Focus will be on best practices for creating engaging content, developing a comprehensive social media marketing strategy, and effectively managing and measuring the impact of social media campaigns. Through hands-on activities and real-world case studies, students will learn how to select the right social media platforms for their business, target their audience, and create a marketing plan that effectively meets their goals. By the end of this course, students will have the skills and knowledge necessary to develop and execute a successful social media marketing plan.