Course Description
The student will examine the nature and impact of mass communication in our society including historical development and contemporary changes, functions and social responsibilities of media, ethical issues facing media, and freedom of the press. The course includes major media including newspapers, magazines, radio, television, and movies. IAI: MC 911 Mass Communication.
At the end of this course, students will be able to:
- Gain a historical perspective of mass communication and media
- Become aware of the media involved in contemporary mass communication, along with emerging trends and possible effects
- Become informed consumers of media by considering their own exposure to and perception of mass messages
- Gain an awareness of current media controversies and their various perspectives
- Understand the nature of contemporary American journalism through the study of current media practices and trends
- Analyze the value of free and responsible mass media to a democratic society
- Investigate current problems in and criticisms of mass media and generalize trends
- Gain exposure to theories and models of communication
- Consider various philosophical positions of communication
Topical Outline
I. Laying the Groundwork
A. Mass Communication, Culture, and Media Literacy
B. Convergence and the Reshaping of Mass Communication
II. Media, Media Industries, and Media Audiences
A. Books
B. Newspapers
C. Magazines
D. Film
E. Radio, Recording, and Popular Music
F. Television, Cable and Mobile Video
G. Video Games
H. The Internet and Social Media
III. Strategic Communication Industries
A. Public Relations
B. Advertising
C. Theories and Effects of Mass Communication
D. Media Freedom, Regulations, and Ethics
E. Global Media