COMM 2623: Introduction to Public Relations

Subject:
Credit hours: 3 Lecture hours: 3 Lab hours: 0
PCS code (Local ID):
Baccalaureate/Transfer
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Course Description
This course provides an overview of the practices, theories, ethics, issues, and problems of public relations. Integrated into the course are practical applications that help students develop a strong foundation in public relations principles. Through lectures, discussions, case studies, and projects, students will explore the historical development of the field, communication theories, and ethical considerations.