COMM 2623: Introduction to Public Relations

Download as PDF
Subject:
Communication
Credit hours: 3 Lecture hours: 3 Lab hours: 0
PCS code (Local ID):
Baccalaureate/Transfer
View Class Schedule
Course Description

This course provides an overview of the practices, theories, ethics, issues, and problems of public relations. Integrated into the course are practical applications that help students develop a strong foundation in public relations principles. Through lectures, discussions, case studies, and projects, students will explore the historical development of the field, communication theories, and ethical considerations.

Topical Outline
  1. Introduction to Public Relations
  2. History and Evolution of Public Relations
  3. Organizational Settings in PR
  4. Ethics, Legal Considerations, and Theories of PR
  5. Media Relations
  6. Issues Management & Crisis Communication
  7. Research and Evaluation
  8. Public Relations Writing and Content Development
  9. PR Campaign Project Development

At the end of this course, students will be able to:

  • Define terminology and explain concepts regarding the historical context and origins of public relations.
  • Exhibit an understanding of how public relations operates within various organizational contexts, including the private sector, government agencies, corporate entities, and not-for-profit organizations, focusing on decision-making roles and relationship dynamics.
  • Identify professional growth opportunities and codes of ethics in public relations adopted by organizations such as the Public Relations Society of America and the International Association of Business Communicators.
  • Apply knowledge of First Amendment considerations regarding commercial speech, libel laws, and access to government information.
  • Analyze several models of communication theory regarding consensus, channels, open and closed systems, and information dissemination.
  • Exhibit an understanding of various processes to develop public relations campaign strategies using electronic, spoken, and printed media.
  • Analyze and/or develop communication plans through portfolios, documented case studies, and other written and/or electronic research projects and tests.
  • Understand the concepts and processes involved in issue analysis and issues management.
General Education Distribution Area
Communications