COMM 1673: Introduction to Mass Communication

Subject:

Credit hours: 3 Lecture hours: 3 Lab hours: 0

PCS code (Local ID):

Baccalaureate/Transfer

Course Description

The student will examine the nature and impact of mass communication in our society including historical development and contemporary changes, functions and social responsibilities of media, ethical issues facing media, and freedom of the press. The course includes major media including newspapers, magazines, radio, television, and movies.

IAI Number

MC 911

IAI Title

Media & Communication Arts, Introduction

Topical Outline

Laying the Groundwork
1. Mass Communication, Culture, and Media Literacy
2. Convergence and the Reshaping of Mass Communication
Media, Media Industries, and Media Audiences
1. Books
2. Newspapers
3. Magazines
4. Film
5. Radio, Recording, and Popular Music
6. Television, Cable and Mobile Video
7. Video Games
8. The Internet and Social Media
Strategic Communication Industries
1. Public Relations
2. Advertising
3. Theories and Effects of Mass Communication
4. Media Freedom, Regulations, and Ethics
5. Global Media

Course Outcomes

At the end of this course, students will be able to:

Gain a historical perspective of mass communication and media
Become aware of the media involved in contemporary mass communication, along with emerging trends and possible effects
Become informed consumers of media by considering their own exposure to and perception of mass messages
Gain an awareness of current media controversies and their various perspectives
Understand the nature of contemporary American journalism through the study of current media practices and trends
Analyze the value of free and responsible mass media to a democratic society
Investigate current problems in and criticisms of mass media and generalize trends
Gain exposure to theories and models of communication
Consider various philosophical positions of communication