Course Description
This course emphasizes the concepts and theories in organizational communication. Students will learn the importance of internal and external communication. Effective written and oral communication techniques will be taught, including how they relate to organizational behaviors. AAS: Communication elective for specific curricula only.
At the end of this course, students will be able to:
- Understand how organizations and managers use communication to create culture and climate within an organization and increase organizational effectiveness.
- Develop as a competent organizational communicator by applying concepts and practical skills of communication useful in improving overall effectiveness and organizational behavior.
- Understand fundamental concepts and theories in organizational communication as well as the goal of communication in organizations and related processes.
- Understand communication’s importance in organizations through the examination of relevant organizational experiences, situations, and ways of viewing organizations.
- Apply communication and managerial theory and leadership techniques to accomplish organizational goals.
- Understand interrelationships within and between areas of organizations as it relates to communication.
- Analyze a real-world piece of internal and external organizational communication.
- Create a piece of communication for specific purpose and audience.
Topical Outline
I. Defining Organizational Communication
A. Internal and External
II. Organizational Communication Theory and Concepts
III. Communication and Organizational Effectiveness
IV. Organizational Communication and its Relationship to Accomplishing Organizational Goals
V. Leadership and Change Communication
VI. Issues Management and Crisis Communication
VII. Team Communication
VIII. Organizational Message Design - Purpose, Audience, Feedback