MKTG 2063: Fundamentals of Advertising

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Subject
Business Management/Marketing
Credit Hours 3.0 Lecture Hours 3.0 Lab Hours 0.0
Type of Credit
Occupational/Technical
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The student will study advertising planning and strategy. Topics include marketing research, target marketing, copy, media, budget, and sales promotion strategy. Theoretical and practical learning exercises will be incorporated in the class. AAS: Business elective.